Nicola Spirig kick-starts Olympic campaign in Israel


Nearly six months before the women's Olympic triathlon in Tokyo, Nicola Spirig is set to give her international competition debut in 2020 with a start at the ISRAMAN Half-Ironman at the end of this month. Taking place in Eilat, Israel, the prestigious ISRAMAN triathlon recently became a part of the aspiring Spirit Triathlon Series.

Aiming for a strong showing in the Tokyo Olympics this summer, Nicola Spirig initiated her training program a few weeks ago. The Olympic champion (London 2012) and silver medallist (Rio 2016) is looking forward to her fifth Olympic Games, even though – as a mother of three - preparation for the marquee event will be more demanding and complex than for most of her competitors.

"To me, this is part of my fascination for these Olympic Games," explains Spirig. "The circumstances under which I prepare myself now are different from those I experienced for prior Olympics. Nevertheless, on d-day, I have to once again be at my very best." Spirig actually relishes the challenge, thanks to the support of her family, led by husband Reto Hug, and is looking forward to taking on the world’s best in yet another Olympic competition. “I’ll be doing my very best to hopefully achieve another strong result.”

Her first competitive test on the international stage en route to Japan will be the ISRAMAN Triathlon in Southern Israel on January 31st. Races over the longer Ironman half-distance have proven to be effective preparation for Spirig in the past, who considers the race a welcome dress rehearsal in a competitive setting. This is particularly true in light of Spirig’s successful history in Eilat, where she won her very first world cup event in 2007 and also secured one of her six European Championships to date. Spirig will travel to Eilat on January 29, followed by a post-race trip to Stellenbosch, South Africa, where she’ll spend her next three weeks of early season training. 

For more information on the ISRAMAN, please visit: 


New Sponsoring Partner

Effective immediately, Nicola Spirig is the new brand ambassador for BICO, the Swiss market leader for mattresses and insert frames. Spirig, who places great emphasis on quality, is delighted about the new partnership: "Naturally, sleeping and recovering well is of utmost importance to me and I am delighted that the combination of traditional craftsmanship, Swissness, innovation and sustainability as delivered by BICO guarantees me just that.” In Return, BICO is looking forward to gaining valuable insight through the partnership with the London 2012 Olympic champion. "How can we further upgrade our products so that humans can draw even more energy when using them?  That is an area where me most certainly hope to gather new input as a result of working with Nicola”, explains BICO CEO Toni Haberthuer.

KPMG partnership extended

Nicola Spirig’s partnership with Swiss-based KPMG has been extended. The industry leading auditing, tax and advisory services specialist and the most decorated Swiss olympic triathlet of all time have been working together since 2017.


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